Implementation of National Treatment Principle To Protect Well-known Marks in Indonesia

Sri Arlina, Anggraini Dwi Milandry

Abstract


This research aimed to find out if the law enforces have practices and implemented the national treatment in protecting the well-known marks in Indonesia. This research was compiled by using normative juridical, statutory, case and comparative approaches. Paris Convention and TRIPs Agreement was used as the provisions of international law. The result found that in protecting the wellknown marks, the principle of national treatment has not been explicitly regulated in national trademark legislation. However, implicitly there are several Articles have been harmonized to protect the well-known marks based on the principle of national treatment, including Article 76 paragraph 2; Article 77 paragraphs 1 and 2 of Law No.20/2016, and Article 18 paragraph 3 of Permenkumham No.67/2016. Then, the implementation of the principle of national treatment in decision No.1105/Pdt.Sus-HKI/2018 jo. decision No.17/Pdt.Sus-Merek/2018/PN.Niaga.Jkt.Pst is “the same treatment” that resulted in the removal of exclusive rights for the registered owner of well-known marks. Meanwhile, the implementation of the principle of national treatment in decision No.557/K/Pdt.Sus-HKI/2021 jo. decision No.29/Pdt.Sus/Merek/2019/PN.Jkt.Pst is “no less favorable treatment” and has been implemented appropriately to well-known marks protection, hence, the SUPERMAN trademark belonging to DC Comics as a registered well-known, has been protected.


Keywords


implementation; national treatment; well-known marks protection;

Full Text:

PDF

References


Books

(WIPO), World Intellectual Property Organization. World Intellectual Property Handbook: Policy, Law and Use (WIPO Intellectual Property Handbook). Second Edi. WIPO Publication, 2008.

Correa, Carlos Maria. Trade-Related Aspects of Intellectual Property Rights: A Commentary on The TRIPs Agreement. United Kingdom: OXFORD: University Press, 2020.

Hadiarianti, Venantia Sri. Langkah Awal Memahami Hukum Perdagangan Internasional Dalam Era Globalisasi. Jakarta: Penerbit Universitas Katolik Indonesia Atma Jaya, 2019.

Muthiah, Aulia. Aspek Hukum Dagang Dan Pelaksanaannya Di Indonesia. Cetakan 1. Yogyakarta: Pustaka Baru Press, 2016.

Purwadi, Ari. Dasar-Dasar Hukum Perdata Internasional. Surabaya: Pusat Pengkajian Hukum dan Pembangunan (PPHP), 2016.

Royani, Esti. Buku Ajar Hukum Perdata Internasional. Yogyakarta: Zahir Publishing, 2020.

Saidin, OK. Aspek Hukum Hak Kekayaan Intelektual. Jakarta: Raja Grafindo Persada, 2015.

Saija, Ronald. Hukum Perdata Internasional. Cetakan Pe. Yogyakarta: Deepublish (Grup Penerbitan CV Budi Utama), 2019.

Soekanto, Soerjono, and Sri Mamudji. Penelitian Hukum Normatif (Suatu Tinjauan Singkat). Jakarta: Rajawali Pers, 2001.

Sugeng. Memahami Hukum Perdata Internasional Indonesia. Edisi Pert. Jakarta: Kencana, 2021.

Journal

Arlina, Sri, and Anggraini Dwi Milandry. “Implementation of Legal Protection The Famous Trademarks IKEA and SEPHORA Brand (Trademark’s Law Perspective).” Jurnal Cendekia Hukum 8, no. 1 (2022).

Aziz, Dudung Abdul, and Ayu Novita Sari. “Analisis Yuridis Terhadap Gugatan Obscuur Libel Dalam Sengketa BPJS.” IUS FACTI: Jurnal Berkala Fakultas Hukum Universitas Bung Karno 1, no. 1 (2022).

Bafadhal, Thoyyibah. “Perlindungan Hukum Terhadap Merek Terkenal Di Indonesia: Kasus IKEA.” Undang: Jurnal Hukum 1, no. 1 (2018).

Budiman, Citra Rosa. “Perlindungan Hukum Terhadap Merek Terkenal (Well-Known) Di Indonesia.” Reformasi Hukum 23, no. 1 (2019).

Desmayanti, Rakhmita. “Tinjauan Umum Perlindungan Merek Terkenal Sebagai Daya Pembeda Menurut Perspektif Hukum Di Indonesia.” Jurnal Cahaya Keadilan 6, no. 1 (2018).

E. Darnton, James. “The Coming of Age of The Global Trademark : The Effect of TRIPs on The Well-Known Marks Exception to The Principle of Territoriality.” Michigan State International Law Review 20, no. 1 (2011).

Herawaty, Anisa. “Loyalitas Konsumen : Peran Citra Merek Pasmira Di Gresik.” Psikosains: Jurnal Penelitian dan Pemikiran Psikologi 13, no. 1 (2018).

Istiqmalia, Medisita Nurfauziah, and Iwan Erar Joesoef. “Itikad Baik Dalam Pendaftaran Merek : Studi Perlindungan Hukum Pemilik Merek Terkenal Di Indonesia.” JPHI: Jurnal Penegakan Hukum Indonesia 2, no. 3 (2021).

Jotyka, Gossain, and I Gusti Ketut Riski Suputra. “Prosedur Pendaftaran Dan Pengalihan Merek Serta Upaya Perlindungan Hukum Terhadap Merek Terkenal Menurut Undang-Undang Nomor 15 Tahun 2001.” Ganesha Law Review 3, no. 2 (2021).

Lukitaningsih, Ambar, and Firti Lestari. “Pengaruh Brand Image, Brand Trust Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Smartphone.” FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi 25, no. 1 (2023).

Lumopa, Farly, Suherman, and Imam Haryanto. “Itikad Baik Dalam Pendaftaran Merek Terkenal Di Indonesia.” Jurnal Yuridis 5, no. 2 (2018).

Mufida, Rifkah. “Penerapan Prinsip National Treatment Dalam Kasus Sengketa Impor Daging Ayam Antara Brasil Dengan Indonesia.” Justitia Et Pax: Jurnal Hukum 38, no. 1 (2022).

Nurliyanti, Anestesia Arnis Susanti, and Baruna Hadibrata. “Pengaruh Harga, Promosi Dan Brand Image Terhadap Keputusan Pembelian (Literature Review Strategi Marketing Manajement).” JIHHP: Jurnal Ilmu Hukum Humaniora dan Politik 2, no. 2 (2022).

Prasetia, A.A. Ngurah Bagus Bayu, I Nyoman Putu Budiartha, and Ni Made Puspa Sutari Ujianti. “Perlindungan Hukum Merek Terkenal Terkait Dengan Persaingan Usaha Tidak Sehat.” Jurnal Konstruksi Hukum 1, no. 1 (2020).

Sterie, Wua Gloria, James D. D Massie, and Djurwati Soepono. “Effect Ambassador Brand and Brand Image on Product Purchase Decisions PT. Telesindo Shop as Telkomsel’s Main Distributor in Manado.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 7, no. 4 (2019).

Vanessa, Ike, and Zainul Arifin. “Pengaruh Citra Merek (Brand Image) Dan Harga Terhadap Keputusan Pembelian Konsumen (Survei Pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 Dan 2014/2015 Pengguna Kartu Pra-B.” Jurnal Administrasi Bisnis (JAB) 51, no. 1 (2017).

Internet

(UNCTAD), United Nations Conference on Trade and Development. “National Treatment on UNCTAD Series on Issues in International Investment Agreements (UNCTAD-National Treatment).” Geneva : United Nation. Last modified 1999. Accessed September 7, 2023. https://unctad.org/system/files/official-document/psiteiitd11v4.en.pdf.

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Harlow, Essex Pearson Education Limited, 2016. http://kin.perpusnas.go.id/DisplayData.aspx?pId=130833&pRegionCode=UNTAR&pClientId=650.

Law and Regulation

Paris Convention for the Protection of Industrial Property

Trade Related Aspects of Intellectual Property Rights Agreement

DPR RI & PRESIDEN RI. “Undang-Undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis”.

Menteri Hukum dan Hak Asasi Manusia. “Peraturan Menteri Hukum dan Hak Asasi Manusia Nomor 67 tahun 2016 Tentang Pendaftaran Merek”.

Court Veridict

Putusan Nomor 17/Pdt.Sus.Merek/2018/PN.Niaga.Jkt.Pst

Putusan Nomor 1105/Pdt.Sus-HKI/2018

Putusan Nomor 29/Pdt.Sus/Merek/2019/PN.Jkt.Pst

Putusan Nomor 557/K/Pdt.Sus-HKI/2021




DOI: https://doi.org/10.32801/lamlaj.v8i2.418

Refbacks

  • There are currently no refbacks.


 

Lambung Mangkurat Law Journal has been indexed by:

               

 

Member Of 

Plagiarism Detection by

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

<img